Contact: Maureen Gonzalez Director Peter Olsen, Communications Director

Carroll Communications Group Clean the World

Tel. 352-241-0947, Fax. 352-432-3457 Tel. 407-678-0701, Fax . 407-964-1301

jackeeng@earthlink.net Polsen@cleantheworld.org

CLEAN THE WORLD’S PARTNERSHIP

WITH US HOTEL INDUSTRY OFF TO FLYING START

ORLANDO, FLA. – JULY 16, 2009 -- Clean the World (CTW), a non-profit, charitable organization, headquartered in Orlando, has just got its newly-formed hotel industry partnership off to a flying start. The organization recently completed its first airlift of more than 2,000 pounds (21,000 bars) of donated hotel soaps to churches and orphanages in Cap Haitien, Haiti, the poorest region of the poorest country in the Western Hemisphere. From the marble bathrooms of hotels such as The Peabody Orlando and into the hands of little children in Cap Haitien, CTW and its hotel partners are making a difference.

“It’s amazing that our industry hadn’t thought of this before,” said Alan C. Villaverde, president, Peabody Hotels and general manager of The Peabody Orlando, one of CTW’s first hotel partners. It’s not surprising that The Peabody should be among the first to commit. Villaverde is well-known in the local community as a tireless supporter of humanitarian and philanthropic charities. “This is a win-win situation for those who give and those who receive. I encourage all hotels, whether independently owned and managed, or major, big-name chain properties, to contact Clean The World and become partners in this truly outstanding program. The US hotel industry has the power to do untold good where it is most needed.”

CTW, which partners with Central Care Mission, is primarily committed to providing personal hygiene products to Third World countries where the simple act of washing hands in soap and water can reduce the millions of deaths of little children due to respiratory and diarrheal illnesses. “We were astonished to learn that 3.5-million children die annually due to acute respiratory and diarrheal diseases,” said Shawn Seipler, the organizations executive director. “Indeed, numerous scientific studies indicate that hand washing with soap can reduce the risk of these diseases by 42-65 percent. There are 4.6-million hotel rooms in the United States alone, and it is estimated that some 2.6-million bars of soap are discarded every day, enough to supply each of those 3.5-million children with a bar of soap every three days.”

The unique recycling of “gently-used” hotel soaps and shampoos, results in thousands of pounds of sterilized soap being shipped to under-privileged Third World countries, such as Haiti. The program creates jobs, ten new paying jobs have been created since March, 2009, saves lives because of improved personal hygiene, feeds the homeless, and helps save the planet by reducing the thousands of tons of hotel soaps and shampoos dumped into landfills every day.

“When I heard about this program, I knew immediately that it was something we at The Peabody Orlando could do,” said Marshall Kelberman, rooms director for the hotel - and its “Geen Czar.” “CTW has a very well-organized program. There’s an online training video, housekeeping posters, and collection bags which are picked up by CTW regularly, or shipped to the CTW re-purposing plant. So, it’s a time- and labor-efficient system which works well for us.”

CTW operates two recycling methods: Re-batching and Sterilization. Re-batching is applied to 30 percent of moderately- to heavily-used bars. Soap is “cooked” to remove all impurities and is re-formed into two-ounce bars. Sterilization is applied to 70 percent of the slightly used bars. Soap soaks in sterilization solution then is shock treated. (Patent Pending). This process completely eliminates the pathogens (Listeria monocytogenes, Escherichia coli, Pseudomonas aerogenes, Salmonella typhymurium, Staphylococcus aureus) as verified by Tri-Tech labs, an environmental testing facility in Orlando, FLA.

CTW reports that currently 100 hotels in Central Florida are active participants in the program, among them, The Peabody Orlando, Crowne Plaza Hotels & Resorts, Marriott, Renaissance Hotels & Resorts, Holiday Inn Select, La Quinta Inns & Suites, Sheraton Suites, Wyndham Bonnet Creek Resort, Fairfield Inn by Marriott, Nickelodeon Family Suites, Hawthorn Suites, Residence Inn by Marriott, Hampton Inn, Courtyard by Marriott, Daytona Hotels by Ocean Waters. These hotels – and others - represent 10,000 rooms serviced each day, providing 500 pounds of soap daily, 3,500 pounds weekly. The organization is busily expanding operations in Boston, Las Vegas, New York, Houston and Chicago.